CAMEO Segmentation

Geodemographics includes several different consumer segmentation models. These models measure consumer income and lifestyle levels to develop a grouped profile. The profiles can then be used to identify and market to like customers in other geographies.


Plan your marketing activity based on authoritative geodemographic data:

  • Improve customer acquisition rates and reduce costs.
  • Identify cross-sell opportunities and increase retention.
  • Inform communication strategies to build strong and profitable customer relationships.
  • Build a clearer picture of online and offline customers.v
  • Understand the makeup of retail catchments.
  • Identify new store locations.
  • Benchmark performance.


  • Our most comprehensive coverage
  • Available in Group, Category and International classification code
  • Includes analysis variables describing key demographic components
  • Available for both Location Intelligence and Customer
  • Insight applications
  • Updated regularly to ensure timeliness
  • Comprehensive sales and technical support


Our Geodemographic data packages include:
  • 50 countries of consumer styles
  • 37 countries of CAMEO and CAMEO Analysis
  • PSYTE HD and PSYTE HD Financial for Canada


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