CAMEO Demographics

CAMEO links address information to demographic, lifestyle and socio-economic insight. This consumer segmentation system helps organizations understand who their customers are, where they live and how they behave.


Plan your marketing activity based on authoritative data:

  • Improve customer acquisition rates.
  • Identify cross-sell opportunities and increase retention.
  • Inform communication strategies.
  • Get a clearer picture of online and offline customers.
  • Understand the makeup of retail catchments.
  • Identify new store locations.
  • Benchmark performance.


  • Provides segmentation coverage for 37 countries
  • Available in Group, Category and International classification code
  • Includes analysis variables that describe key demographic components
  • Suitable for both Location Intelligence and Customer Insight applications
  • Updated regularly to ensure timeliness
  • Comprehensive sales and technical support


CAMEO segmentation tools divide consumers into groups of individuals that are similar in specific ways, using real-life information such as:
  • Age
  • Marital Status
  • Affluence/Income
  • Occupation
  • Property characteristics
  • Purchasing behavior
  • Educational attainment
  • Vehicle ownership
  • Presence of children
  • Urban / Rural location
  • Ethnicity
  • Attitudes and motivations
  • Financial products
  • Commuter patterns
  • Channel preference


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