Geodemographics: PSYTE HD Financial

PSYTE HD Financial classifies Canada’s neighborhoods into distinctive types or clusters based on the residents' financial characteristics and behaviors. With our geodemographic segmentation system, each cluster is assigned a name that triggers images of economic status, occupation and the types of financial products and services that consumers in that particular cluster are likely to purchase.

Benefits

  • Allows easy identification of new target groups based on financial condition and behaviors such as investing, saving and use of credit
  • Facilitates identification of best customers and where they live
  • Helps drive successful target marketing campaigns
  • Empowers decisions for market and site location studies

Features

PSYTE HD Financial Clusters include:
  • Platinum Domain
  • Blue Chip Investors
  • Upper Middle Amenities
  • Monster Mortgage
  • Cautious Customers
  • Quiet Neighbours
  • Kids & Credit
  • Baby Bills
  • Frugal Families
  • Rent-to-Own
  • Just Checking
  • New Beginnings
  • Next in Line
  • Lagging Liquidity
  • Looking Back

Product layers/Configurations

  • Canada
  • Province
  • Census Metropolitan Area/Census Agglomeration (CMA/CA)
  • Census Division
  • Census Tract
  • Census Subdivision
  • Dissemination Area (DA)
  • Federal Electoral District (with the exception of FSA level in Manitoba)

Specifications

Coverage
Canada
Release schedule
Annually
Unit of Sale
Country, Province

Contact a product expert today.

Contact Us

Want to see additional products?

Find the data you need to gain insight, drive growth and minimize risk.

Return to Home

For more information, visit {{FullURL}}