Detailed Demographics (Including CAMEO Demographics)

Detailed Demographics, which includes CAMEO Demographics, goes beyond basic demographic data to offer in-depth insights into customers globally. By delivering extended variables, Detailed Demographics and CAMEO Demographics help you expand your customer base to an international scale.

Benefits

  • Demographic data allows companies to target regional markets for individual product groups with increased precision.
  • The data is globally consistent, comparable, and ideal for multi-national research.
  • Data quality is ensured by a strict quality control process.
  • Datasets are maintained and consistently updated by our in-house statistical and geographic department.
  • Data is linked to our associated boundary files so that users can geographically visualize the data and support more efficient, effective decision-making.

Features

  • Population figures are shown as projected averages for the current year, based on official statistics. They are represented in absolute numbers and per-mile shares.
  • Household data represents the total number of households per geography.
  • Gender is based on total population.
  • Age is represented in 15-year age bands.

Details

The product contains object layers and additional tables for:

  • Age bands
  • Marital status
  • Family size and type
  • Household size
  • Employment status
  • Employment sector
  • Occupation
  • Education level
  • House type
  • Tenure
  • Ethnicity
  • Access to technology
  • CAMEO analysis variables (linked with our CAMEO Geodemographic segmentation data)

Specifications

Coverage
Global
Release schedule
Annually
Unit of Sale
Country

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