Households

It is impossible to truly understand an individual without knowing the household they live in. A household is a composed of one or more individuals living within the same building. The homes we live in, and the people we share our lives with contribute significantly to who we are as consumers. Improve your ability to target and connect with your customers by learning more about their household.

Features

Home ownership and dwelling type based on public tax and deed records
Identify total adults, number of children and multigenerational households
Attributed pet ownership

Benefits

  • Targeted and personalized communication across channels
  • Lead generation and improved lead scoring
  • Enhance customer experience by better understanding the consumer household
  • The ability to connect individuals to a pbKey™

Specifications

Coverage
United States
Release schedule
Monthly, Quarterly
Unit of Sale
Per matched record or as a custom data extract

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