Lifestyles

Develop a more complete picture of an individual by understanding them as a consumer. With our multi-sourced consumer survey data you will discover all you need to know about the interests of your customers - what they watch, read, participate in and where they travel during their spare time.

Features

Extensive attribution including: Ownership, Collectibles, Diet, Hobbies, Travel, Sports, Reading, Purchases, Music and more
Detailed consumer information for actionable insights
Lifestyle categories allow for easy audience segmentation

Benefits

  • Enhance your data to more effectively serve your customers
  • Create lookalike profiles to cross-sell and up-sell existing customers
  • Personalize your products, services and marketing strategies
  • Improve segmentation, lead scoring and dynamic content
  • Optimize your spend for maximum ROI

Specifications

Coverage
United States
Release schedule
Monthly, Quarterly
Unit of Sale
Per matched record or as a custom data extract

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